ottg Posted February 3, 2015 Report Share Posted February 3, 2015 (edited) So often we as entrepreneurs think we know what our customers want. The question is; do we really, really know who our real customers are and what they really want? Once we start talking to our customers our perceptions keep on changing and so should our business model. The lean business canvas model provides a way to test our business model (startups and going concerns)Here is a great story and journey about biltong and the new market that Krave created and how they pivoted.http://steveblank.com/2015/02/03/what-happened-when-krave-jerky-showed-up-in-class-with-a-435000-check/The key is to get out of the building and start talking to customers.Here is the lean business model canvas for your perusalhttps://leanstack.com/LeanCanvas.pdfEnjoy! Edited February 3, 2015 by ottg Quote Link to comment Share on other sites More sharing options...
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