Guest Seoul Sister Posted March 11, 2006 Report Share Posted March 11, 2006 Have you seen this ?Aussie ad banned from British TV for bad language Australian tourism leaders have thanked UK censors for unwittingly giving their latest advertising campaign a big boost - by banning the ads from British television screens.The promotional campaign, which features fabulous Australian scenery and the words 'Where the bloody hell are you?', has been deemed too offensive by censors - prompting waves of derision from Down Under.An Australian government minister branded the move comical, and insisted that tourist leaders were delighted with the publicity caused by the ban. They believe the ban will prompt large numbers to go on the internet and have a look for themselves.Fran Bailey, Australia's tourism minister, said that the decision, taken by Britain’s Broadcast Advertising Clearance Centre, meant the offending phrase would not be shown on British television. But it can still appear in cinemas, print advertisements and online across the country.The minister said: "The regulators have clearly misplaced their sense of humour - and this from the country that brought us Benny Hill, the Two Ronnies and Little Britain."The reality of course is the regulator has given Australia a huge leg-up with their decision. This will generate priceless publicity, all of which helps generate interest in Australia."She added: "The regulator is out of touch with British opinion. Based on our research and the initial feedback, the British are loving our cheeky sense of humour."John Howard, the Prime Minister, also defended the slogan as "anything but offensive" when it attracted criticism in Australia.The advertisements portray Australians drinking, enjoying themselves on the beach and relaxing in the Outback.Ms Bailey said she had written to Tessa Jowell, Britain’s Culture Secretary, to have the television ban overturned. Meanwhile, censored ads will run in their place.Scott Morrison, the managing director of Tourism Australia, said: "It’s a bit of a PR dream. This is a great opportunity to really promote the campaign. We’ll be driving people to the internet like there’s no tomorrow."Source : http://www.timesonline.co.uk/article/0,,2-2077530,00.html Quote Link to comment Share on other sites More sharing options...
Ajay Posted March 11, 2006 Report Share Posted March 11, 2006 We've all had such a laugh with this here. The word 'bloody' is not really considered a profanity here - in fact, it features in a number of ads - one for fruit juice with Ridge from The Bold and The Beautiful, talking with a really bad Aussie accent and saying "Bloody Oath" (a popular expression of astonishment) and the catch phrase of 'you can tell when it's not all Aussie'. It's bloody funny The premier of Syndey, Morris Iemma was caught on microphone calling a high ranking official a %@-wit - hysterical! The Aussie use of language and expression is unmatched and it makes talking to them a laugh a minute!Ajay Quote Link to comment Share on other sites More sharing options...
Marius Posted March 11, 2006 Report Share Posted March 11, 2006 I think the add is great as it is . The hell with the POMs and their double standards The add is bloody good and that is bloody that. Quote Link to comment Share on other sites More sharing options...
Bob Posted March 12, 2006 Report Share Posted March 12, 2006 The State of South Australia and, I believe, also the State of Tasmania, is having an election for the next government of four years.One of the political parties, the Australian Democrats, has always had its slogan of "Keeping the Bastards honest!"Another ad, featuring young drivers caught whilst under the influence states: "Drink drive . . . . bloody idiot!" . . . . whatever your outlook, the ads get thro' to Australians in a blunt way. Quote Link to comment Share on other sites More sharing options...
NZHigh Posted March 12, 2006 Report Share Posted March 12, 2006 Another ad, featuring young drivers caught whilst under the influence states: "Drink drive . . . . bloody idiot!"It is not always that well known but Land Transport New Zealand (the old LTSA) and the Australian equivalents have an excellent working relationship and often use each others stats and findings to get a point across, such as the 'Drink drive' one Bob mentioned above. The slogan often goes with even more graphic visuals of what the consequences are of drinking and driving.I've always considered the Aussie Tourism TV commercials here as very good but I still prefer the Western Australian one to the latest Australian Tourism one. Quote Link to comment Share on other sites More sharing options...
Guest Jules Posted April 19, 2006 Report Share Posted April 19, 2006 My favourite that I have come across, thanks to my husband being a mechanic:In South Africa we have Quick Start that you spray on your ... umm, actually I don't know what you spray it on, but it's under the bonnet , when your car wont start and it helps it start. Here it's called "Start ya Bastard" I love that!! Julie Quote Link to comment Share on other sites More sharing options...
Lmari Posted April 19, 2006 Report Share Posted April 19, 2006 Quote Link to comment Share on other sites More sharing options...
Lmari Posted April 19, 2006 Report Share Posted April 19, 2006 Ek moet eers die met julle deel!Ek en my man Andries sit verlede Maandag oggend buite. Die buurman aan die agterkant hetso pas reg gemaak om sy gras te sny. Vir omtrent 'n half uur probeer hy die grassnyer aan die loopkry.Hy probeer start maar dit wil nie werk nie. Andries al gedink om hulp te gaan aanbied. En die volgende oomblik hoor ons hy skree nie "Jesus Christ" En wat gebeur toe... sy masjien het gestart en hy die hele grasperk gesny sonder om dood te gaan.So ewe droog se Andries. Man maar die man het 'n sterk geloof.Was vir my skreeu snaaks gewees! Quote Link to comment Share on other sites More sharing options...
Guest Jules Posted April 19, 2006 Report Share Posted April 19, 2006 Hehehehe Quote Link to comment Share on other sites More sharing options...
Lindy-Lee Posted April 19, 2006 Report Share Posted April 19, 2006 So ewe droog se Andries. Man maar die man het 'n sterk geloof. Lmari ek dink ek sounet daar van die bankie af geval het. Just for interest sake as far I know the Canadians also had a problem with "where the bloody hell are you?" BUT.... unlike the POMS they again had a problem with the word HELL!!!! You just can't win can u! Quote Link to comment Share on other sites More sharing options...
Cindylou Posted April 19, 2006 Report Share Posted April 19, 2006 Do any of you remember the SA ad for "that bladdie bakkie" which also caused consternation in SA? Eventually the Afrikaans version of the ad had a "beep" inserted.On the topic of ads, can anyone in Aus shed some light on the car rental company with the slogan "no birds"? Quote Link to comment Share on other sites More sharing options...
Lindy-Lee Posted April 19, 2006 Report Share Posted April 19, 2006 Ahhh I might be able to help there BUT be warned this is what I heard and I can't confirm that it is true.When they started off their first branch there was an "female companion" business next to them. Their (bayswater rental) ad said something about $25 for the day and there was some confusion with people thinking it was part of the escort agency's ad. So they added on "NO BIRDS".... as in no women, only cars Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.